UPDATED: If one chart speaks volumes about the North Carolina governor's race, it's the one above detailing TV ad spending.
The data from media buyers shows Republicans have spent or reserved $12 million in TV time for commercials to boost Pat McCrory and take down Democrat Walter Dalton. By comparison, Democrats have spent and reserved $5.2 million in commercial time.
Democrats are vowing to buy more TV time, and Republicans could do the same, but the gap at this point in the campaign is telling.
N.C. Citizens for Progress, the group backed by theDemocratic Governors Association, says it typically buys TV ad time a chunk at a time, rather than reserve it early at better rates. But even still, to match the Republican Governors Association it would need to pump $3 million into the final six weeks of the campaign.
Dalton would need to spent $3.8 million to match McCrory -- though his campaign has acknowledge it is unlikely to do so.
The Democratic nominee started in the hole, launching his campaign late with more than a million-plus deficit in his campaign account compared to McCrory. In some regards, the fact he has spent or reserved $2.7 million in ad time so far is somewhat impressive given he had $700,000 on hand at the start of July.
Graphic: David Raynor, staff researcher