Jack Betts gave Pat McCrory a little unsought advice this weekend.
In a column, the Charlotte Observer editor writes that McCrory has enjoyed "weeks of speculative news stories" about his soon-to-be-announced gubernatorial campaign.
But there's more work to be done:
* Raise money and get endorsements.
* Hone his pitch to conservative primary voters.
* Develop thicker skin when criticized.
* Center his message around the needs of urban areas.
He also suggests McCrory change his name to "Jim" and start driving a pickup truck, in order to better fit in with the state's Republicans.
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