Update: Pricetag for this round of pro-Coleman ads: $130,000.
The State Employees Association of North Carolina is following through on its pledge to help elect Democratic candidate Linda Coleman to the office of lieutenant governor. Today it announced it’s launching a major offense of TV ads.
“This ad campaign is only the tip of the iceberg,” SEANC Executive Director Dana Cope said in a news release about the ad buy. “We’re going ‘all in’ for Linda Coleman in this election.”
What’s described as an initial purchase, ads will soon begin airing on cable and broadcast networks in Raleigh, Greensboro and the eastern part of the state. Another wave of ads is planned before the May 8 primary election.
The association represents 55,000 members. Coleman is running against state Sen. Eric Mansfield of Fayetteville in the Democratic primary.