Reynolds American has launched an ad campaign against tobacco regulation by the FDA.
The television ad, featuring a man attempting to spin plates on top of sticks, says that the responsibility of $7 billion in tobacco regulation is being given to the FDA, and that the regulation would be "adding to the plate" of an already busy administration.
It closes with a message for viewers to call their congressman and tell them not to vote for the regulation.
G.K. Butterfield is named in the Raleigh-area ads as a person to contact. Butterfield is not a co-sponsor of the bill giving regulation to the FDA but he supports it for the most part.
His office said there are a "few things in terms of small manufacturing" that he still wants ironed out, but otherwise he is in favor.
The ads will be appearing during local news broadcasts, episodes of "CSI: Miami," "Dr. Phil," "The Late Show with David Letterman" and NCAA regional final and Final Four games.
Reynolds American, the parent company of R.J. Reynolds Tobacco, has run similar ads before. In 2007, Reynolds and Phillip Morris combined to spend $10 million in efforts to defeat an Oregon cigarette tax that would have funded children's health care. The bill did not pass.
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