The former marketing consultant told Dome that the site intentionally adopted a harsh tone in its early days — alternating criticism with praise — as a way to gain attention in a crowded media market.
"Our early strategy was attack, attack, pat on the back," he said.
A few of Protzman's targets: George W. Bush, Blackwater, Art Pope, N&O columnist Rick Martinez, U.S. Rep. Walter Jones and Robin Hayes, right-wing commenters on Dome, U.S. Sen. Elizabeth Dole and the UNC-Chapel Hill school of journalism.
Aside from markeitng, Protzman said he also blogs on issues that made him angry, spurring him to use strong language. He said that he is now trying to "dial back" on the curse words and offer more measured criticism of reporters and politicians.
"I regret every rant, "he said. "It's easy to be angry about a lot of things. Sometimes out here in the blogosphere, blowing off steam is the only way to stay sane, but it often creates problems and I'm aware of that."