North Carolina is one of nine swing states that will begin to see TV ads Thursday paid for by the pro-Mitt Romney Super PAC Restore Our Future.
The group plans plans to run $3.7 million in ads in North Carolina, Colorado, Florida, Iowa, Michigan, Nevada, Ohio, Virginia, and New Hampshire, MSNBC is reporting.
It also bought $143,000 in the Greenville, S.C. market, that is apparently really aimed at North Carolina voters.
It is not clear what the ad will say. But it comes at a time when multiple polls show the former Massachusetts governor is trailing President Barack Obama in a state that Republicans feel they must win.
The president was in Chapel Hill last week.