Beverly Perdue will not run any more negative ads in the primary.
The Democratic gubernatorial candidate pulled TV ads attacking rival Richard Moore off the air and off of YouTube and took down a negative Web site aimed at Moore early this morning.
In their place, she is running a new statewide ad that promises to change the tone of the race.
"In my mind, regardless of who started it, voters across the state really don't like it," she said.
At a press conference at Democratic Party headquarters, Perdue said that she changed her mind after being approached by voters, her husband and her son, Emmett and Garrett. She said that some of her political consultants disagreed with the decision.
"Saul Schorr is probably somewhere crying," she said, jokingly, of her media consultant. "He had to throw away the knifes and the guns, and it's not a happy day for him."
Perdue reserved the right to run ads responding to claims she deems inaccurate or unfair in Moore's ads and has left similar fact-checks on her Web site. She said that she has not made a decision about the general election.
"Ask me that question on the night of May 6," she said.

Comments
Re: Perdue swears off negative ads
April 10, 2008 - 5:47pm — SandyB4722Thank God for a canidate that has come to her senses. I am so sick of trash politics and harbor resentment against the ones who still use it. Thank you Mrs. Perdue for taking the high road.
Re: Perdue swears off negative ads
April 10, 2008 - 2:26pm — bfschutzThank goodness Perdue has discontinued ads that should never have been created in the first place. These hateful ads do nothing but persuade me that neither candidate has the character to govern a diverse population with fairness, kindness and justice. What a disappointment.
BF Schutz
Re: Perdue swears off negative ads
April 10, 2008 - 2:18pm — pineridgeClass act from a Classy Person
Re: Perdue swears off negative ads
April 10, 2008 - 10:54am — rob1977ncThis is certainly good news.
And it's probably a smart decision--her "positive" ads were just overall better to begin with. I warmed up to her more with them than I ever did from the negative ads.
Very glad to see this
April 10, 2008 - 9:55am — James_ProtzmanAnd also grateful that the LG stopped by this morning to tell us in person.