President Barack Obama is appealing to women voters in his latest television ad airing in North Carolina.
The 30-second spot (dubbed "Troubled") hits Republican rival Mitt Romney for opposing Roe vs. Wade and funding for Planned Parenthood.
It's unclear where in the state the ad is appearing -- or how often -- making it difficult to ascertain whether it will reach its target audience.
“It’s no coincidence that after a disastrous jobs report, the Obama campaign drops viciously negative and false ads against Gov. Romney desperate to change the subject. The economy has gone negative on President Obama, so he has decided to go negative on Mitt Romney," Amanda Henneberg, a Romney spokeswoman.