This isn't news to North Carolina TV viewers -- but parts of the state are seeing more political advertising than anywhere else in the country as the state's status as a battleground in the 2012 comes into picture.
The state's three largest TV markets -- Greensboro-HighPoint, Raleigh-Durham and Charlotte -- are in the top 10 nationwide for the concentration of political advertising, according to an NBC/SMG Delta analysis. (They sit at No. 3, 5 and 8, respectively. See full list below.)
It comes as Mitt Romney's campaign launches a $2 million ad buy this week, putting a quarter of the money into North Carolina. The New York Times writes that Romney's campaign is putting a priority on winning North Carolina, which President Barack Obama's team is also emphasizing.
The top market for TV advertising from May 28 to June 4 is Norfolk-Portsmouth, which also reaches into northeastern North Carolina. The NBC analysis includes campaign spending and super PAC money from the conservative Crossroads and the Obama-backing Priorities USA. (All except PrioritiesUSA are working the Tar Heel markets.)
With Romney's new ad buy -- running this ad -- the Republican and related political groups surpassed the Obama-Democratic effort. But don't expect it to last -- and don't expect the political TVs from subsiding anytime soon.
According to the NBC/SMG Delta anayHere are the top 10 advertising markets:
-- Norfolk-Portsmouth (Obama/1500, Romney/1400, Crossroads/730, Priorities/450)
-- Roanoke-Lynchburg (Obama/1500, Romney/1500, Crossroads/750)
-- Greensboro-High Point (Romney/1400, Obama/1100, Crossroads/780)
-- Columbus, OH (Romney/1400, Obama/1000, Crossroads/525, Priorities/365)
-- Raleigh-Durham (Obama/1200, Romney/1100, Crossroads/840)
-- Richmond-Petersburg (Obama/1100, Romney/1100, Crossroads/340, Priorities/315)
-- Cedar Rapids (Obama/1300, Romney/1100, Crossroads/340)
-- Charlotte (Romney/1200, Obama/1000, Crossroads/515)
--Cincinnati (Romney/1200, Obama/1000, Crossroads/460)
--Colorado Springs (Obama/1400, Crossroads/630, Priorities/420)