The National Education Association has launched a new radio ad in North Carolina.
The NEA, in a release, says the ad "urges the North Carolina State Board of Education to continue its work on bringing 21st Century Skills into the classroom."
But the ad's main focus is Lt. Gov. Beverly Perdue, a Democratic candidate for governor who has been endorsed by the NEA's chapter here, the N.C. Association of Educators.
"You can find her on the carpet during circle time," says the ad, according to a transcript provided by the NEA. "And in the computer lab. And sitting at a teacher's desk.
"In every classroom across North Carolina, you can find Bev Perdue's imprint."
The 60-second ad goes on to talk about Perdue's work for Smart Start, to raise teacher salaries and to help more kids afford to attend college.
It ends by urging listeners to call Perdue to tell her "to keep fighting to make North Carolina's schools great and our children's futures bright."
But while the ad mentions the state Board of Education, it does not urge listeners to contact the board.
Dan Kaufman, a spokesman for the NEA, said the ad is "not a political or campaign ad" for Perdue. He called it a "grassroots lobbying" ad that was paid for by dues money. He said the NEA did not coordinate the ad with the Perdue campaign.
"This is totally separate," he said.
Kaufman said the ad will run statewide for about two weeks.
Read a complete transcript of the ad after the jump.
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"You can find her on the carpet during circle time. And in the computer lab. And sitting at a teacher's desk.
"In every classroom across North Carolina, you can find Bev Perdue's imprint.
"As a State Senator and now our Lieutenant Governor, Bev Perdue has fought for pre-kindergarten programs like Smart Start - so children come to school ready to learn. (Dunn Daily Record, 10/26/07)
"She's raised teacher salaries - so our schools can attract the best teachers for our kids. (Business Leader, December 2007 and Times-News, 10/17/07)
"And Bev Perdue is paving the way with a plan called North Carolina's College Promise -- so more kids can afford to go to college. (Greenville Daily Reflector, 11/21/07 and Associated Press, 11/6/07)
"For Bev Perdue's commitment to our children and their schools - she's earned the appreciation from teachers all across North Carolina. (Associated Press, 10/1/07)
"Now on the state Board of Education, she's making sure our high school graduates have the skills to compete in the 21st century. (http://www.ncpublicschools.org/state_board/)
"Call Bev Perdue at 919-733-7350. Tell her to keep fighting to make North Carolina's schools great and our children's futures bright."
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