Under the Dome

N.C. Republicans hear from big-time GOP message-shaper Frank Luntz

The Legislative Building got real quiet late Thursday morning. Like Friday morning quiet.

Between the House and Senate sessions, most legislative Republicans headed over to the new state science museum for a joint caucus meeting where they heard from nationally-known political wordsmith and Republican strategist Frank Luntz.

Rep. Edgar Starnes, House majority leader, said the point of the meeting was "to make everybody feel good."

Rep. Ruth Samuelson, House Republican conference leader, the session was about communicating more effectively with constituents.

Luntz is credited with coining the term "death tax," referring to the estate tax. His web site says he "showed that parents don't debate 'school vouchers,' but they do discuss 'opportunity scholarships.' And he showed Americans don't want 'drilling for oil,' but they do want 'American energy exploration.'"

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