Richard Moore's ad touting his endorsement of Barack Obama aired on radio stations aimed at African-American audiences.
The 60-second spot for the Democratic gubernatorial candidate aired on gospel stations The Light in Winston-Salem and Raleigh, WIDU-AM in Fayetteville, WAGR-AM in Lumberton, WCBQ-AM and WHNC-AM in Oxford.
It also aired on urban and contemporary stations Kiss 102 in New Bern, The Touch in Jacksonville, Foxy 107 and K 97.5 in Raleigh.
In it, Moore notes his support for a minimum-wage increase and says he was the first gubernatorial candidate to support Obama for president.
Rival Beverly Perdue sent a mailer and made automated calls to black households noting her endorsement of Obama.
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