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McCrory, Dalton spend millions to save TV time this fall

With the presidential campaign clogging televisions in North Carolina, the candidates for governor aren't waiting to reserve commercial time this fall.

Republican Pat McCrory recently reserved $6 million in TV time from this week through the Nov. 6 election. Democrat Walter Dalton responded with his own advanced TV buy, saving about $1 million for the final month on the campaign.

McCrory is currently running a one-minute TV ad introducing himself to voters. Dalton is not on the airwaves. But his campaign said it would launch ads before October and eventually spend much more on TV.

The discrepancy in the numbers speaks volumes about the financial disparity in the governor's race, with McCrory sitting on a war chest built from a lengthy campaign and Dalton scrambling for cash after jumping into the race earlier this year.


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