In short, the group is building a multi-level marketing pyramid. The commissions wouldn't likely amount to a whole lot of money, but would be intended to help compensate volunteers for their time and effort.
"We're not offering any pink Cadillacs," said state Sen. Andrew Brock, a Mocksville Republican, a reference to the Mary Kay cosmetics sales prize. "We're wanting to grow and not get rich."
The commission rate has not yet been determined, Brock said.
Wake Up America's goal is to have local captains, called Wakers, working on issues and recruiting volunteers and donors. The parent organization would help local Wakers put together television or print ads, mail campaigns or develop messages on issues of the day.
Wakers would earn commissions for not only the money they raise, but money raised by the people they recruited to raise money and so on, Brock said.
North Carolina has strict laws governing multi-level marketing, Brock said.
"It makes sure this organization is completely clean, not only here, but when we take it across the nation," he said.
The goal is to eventually expand into key presidential primary states such as Iowa and New Hampshire. The organization is reaching into South Carolina now.
Since the organization ran a television ad decrying corruption among Democrats, about 600 people have signed up to help, Brock said.
Hat tip: Gary Pearce