Theresa Kostrzewa says nicknames have to be tied to the campaign.
"If it were 'Status Quo Joe' or something, that would sound way better," she said. "But when you look at overall message, it's in keeping with it. McCrory is saying we need a new kind of leadership, we need to change the status quo and change the culture of corruption. 'Status Quo Bev' is in keeping with that."
She pointed out that both "Fibber Kay" and "Negative Bev" are nicknames about campaign tactics, not about the central (alleged) characteristics of the candidates.
"I don't think nicknames work unless they're related to the overall theme of a campaign," she said. "I think it can be effective if it's on point."
Kostrzewa, who lobbies the state legislature, said that she also doesn't think of Hagan as being an untruthful person.