Karl Rove's Crossroads GPS hits Hagan with fiscal cliff radio ad

It's the most wonderful time of the year -- at least for media scrambling to find cash now that the 2012 campaigns are things of the past.

Crossroads Grassroots Policy Strategies, a Washington-based political action committee headed by Karl Rove, has launched a new radio ad in the Tar Heel State.

The $92,000 buy launched Tuesday and targets Sen. Kay Hagan, a Democrat who will face fierce (and apparently early) opposition in 2014.

It pushes for Sen. Kay Hagan to "insist on the balanced plan that President Obama promised to avoid the fiscal cliff and help the economy."

"A balanced plan includes more than just the massive tax increases President Obama is insisting Congress pass," said Steven Law, the group's president, in a release. "It is up to Sen. Hagan to urge President Obama and Harry Reid to show real leadership."

Earlier this year, the American Petroleum Institute started its ad blitz against Hagan, and the first-term senator's name often shows up on lists of the most vulnerable seeking re-election in 2014.