The Mayors Against Illegal Guns group released the two television ads expected to hit North Carolina in the next two weeks as it ramps up the effort to require more comprehensive background checks for gun buyers.
Both ads -- "Responsible" and "Family" -- feature a bearded man in a hunting camouflage hat sitting on a pickup truck tailgate holding a gun while his family plays in the background. The man says he supports the Second Amendment but also background checks to keep criminals and the "dangerously mentally ill" can't purchase a gun. (One ad above and the other below.)
The $12 million national ad buy in 13 states coincides with rallies across the country Thursday to push for the effort -- including events in Charlotte, Durham, Greensboro and Raleigh.
The Charlotte event will feature faith community leaders and gun violence survivors while Mayors Bill Bell and Mark Kleinschmidt will tout the effort at the Durham event. Kim Yaman, a gun violence survivor, will help lead the Raleigh rally and petition drive.