An ad linking Kay Hagan to a "godless" group almost didn't happen.
U.S. Sen. Elizabeth Dole's campaign did not think that her Democratic rival would actually go through with a fundraiser at the home of a man known for promoting atheist causes.
Even then, Dole's campaign figured the ad would run only as a last resort.
That's according to Fred Davis, the Hollywood-based media consultant who produced the ad, which became one of the most talked about commercials in the country during the election season.
Davis insists the ad was not mention to question Hagan's faith.
"It was about her judgment," he said. "I never questioned her faith. A lot of people questioned that in hindsight. But that's not the point."
He said the ad was held until the last week of the election, when polls showed Dole behind by eight points. Davis said they ran the mildest version of the ad. (N&O)
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I suggest all Democrats contribute NOW!
To the Fred Davis "permanent majority" 2010 campaign for not having a clue as to how to advertise.
http://www.strategicperceptioninc.com/fred.php
And hire Gene Ulm for your pollster while at it.
http://www.pos.org/about/ulm.asp
If you don't believe in Reality. This is your team.
I mean POST-ELECTION Gene ULM of POS Polling STILL has Hayes over Kissell by 15 bathousand points.
How's that for dedication?