The American Beverage Institute will run full-page ads against liquor taxes.
The ads, which will run Sunday in the Charlotte Observer and the News & Observer, advertise a Web site, NoDrinkTax.com.
"Want to send more tax revenue out of state?" says one ad, above a picture of a Welcome to South Carolina sign. "North Carolina's liquor prices are already 30 percent higher than South Carolina's. Now politicians want to raise them even more to help fund their bloated budget."
The other ad says state legislators want taxpayers "shaken, not stirred."
The state budget includes a 1.5 percent increase on the liquor tax, the only one of several proposed "sin taxes" on alcohol and tobacco that were proposed that has not been cut.
The American Beverage Institute is run by a lobbyist or the restaurant, alcohol and tobacco industries.