Why did Pat McCrory beat Fred Smith?
As with the Democratic gubernatorial race, it's dangerous to draw sweeping conclusions, but here are a few educated guesses about how the Charlotte mayor won the primary.
He had a strong base. As a seven-term mayor of the largest city in North Carolina, McCrory had a larger pool of supporters than Smith. Playing on his childhood in Jamestown, he made a strong play for the Triad, where no candidate had a base.
He raised money. Aided by his ties to the Charlotte business community, he quickly made up for lost time, raising $1.2 million in the first half of the year — more than any of his Republican competitors, all of whom had been running for a year.
His ads were effective. McCrory had four ads in heavy rotation on jobs, immigration, corruption and leadership. Smith had two ads; Bill Graham just one. McCrory's ads were distinctive, with a clean white background that stood out.
He learned quickly. After initial missteps in his "garage-band" phase, Smith shuffled his staff and brought in a star consultant. He picked up on concerns about illegal immigration and corruption in Raleigh, cutting into Smith's core message.
His competitors ran poor campaigns. Smith ran an old-school campaign based on barbecues and spent money on a book and a song. Graham ran his TV ads two years too soon then parted ways with his consultant in the home stretch. Bob Orr was underfunded.




Re: Five reasons McCrory beat Smith
McCrory is by far the strongest GOP candidate for governor since Governor Jim Martin ran back in the 80s. Jack Hawke ran the 84 race and I will give him credit for being better than most NC GOP consultants during his prime.
I am a Richard Moore voter who will proudly be voting for McCrory in November!