The Democratic Senatorial Campaign Committee is reserving major ad time in North Carolina.
The national group's ad buyer, Great American Media, has reserved several hundred thousand dollars of air time on behalf of Democratic candidate Kay Hagan at Raleigh TV station WRAL starting in mid-September and running through the November election.
The committee is also reportedly reserving time at stations across the state, potentially spending as much as $5 or $6 million.
DSCC spokesman Matthew Miller would neither confirm nor deny the amount, citing an official policy against discussing potential ad buys, but he said they are bullish on Hagan's chances against incumbent Republican Sen. Elizabeth Dole.
"We think Kay Hagan has run a strong campaign and is in a strong position to win," he said.
In recent weeks, the Dole campaign has called on Hagan to reject outside advertising, though Dole ran the DSCC's Republican counterpart, the National Republican Senatorial Committee, from 2005 to 2007.
The outside spending would more than offset Dole's fundraising advantage. According to recent campaign finance reports, the Dole campaign had $2.7 million in cash to spend on the fall race, while Hagan had $1.2 million.
Hagan spokeswoman Colleen Flanagan said that the campaign was not aware of the potential ad buys.