Walter Dalton takes aim at Pat McCrory's support of the Republican legislature's controversial 2011 state budget, saying in his latest TV advertisement that it will put North Carolina deeper in the hole.
"You know what they say, when you're in a hole stop digging," Dalton says at the start of the 30-second spot, which will begin airing statewide Thursday.
The initial ad released is sloppy -- first misspelling McCrory's last name -- and also uses a false credit in the upper right hand corner for its claim on the budget. (The ad cites "WRAL, 6/15/11" when the materials the campaign released to reporters says ABC News, 6/15/11.)
McCrory's campaign said Tuesday that the candidate supported the GOP's budget and would have signed it if governor, especially compared to Democrats' proposal.
But other parts are misleading. Dalton's ad says McCrory "has a plan to raise taxes on the middle class," but misses the nuance necessary to level this claim. McCrory's tax plan could very well lead to tax hikes that hit the middle class -- but to say he "has a plan" to do so stretches a bit far.
The problem is McCrory proposes to cut or eliminate personal and corporate income taxes but refuses to put forth a plan to pay for it. Experts suggest McCrory very likely will need to increase new or existing taxes but McCrory doesn't have a plan to do so -- which is the nuance Dalton misses.
"Dalton has officially hit the panic button," said McCrory spokesman Brian Nick. "Dalton is standing above the giant whole that he himself created as the budget chair in running up a $4.7 billion dollar deficit, after inheriting a multi-billion surplus."
As a postscript: McCrory's campaign still says Dalton is misspelling his rival's name because the first "c" in his last name isn't lowercase in the all capital letters, like this: McCRORY.