U.S. Sen. Richard Burr is preparing for a fight.
The Winston-Salem Republican said that he expects his Senate race next year will be the focus of a national campaign.
"With the bull's-eye that organizations have put on North Carolina Republicans' backs, there is going to be more money spent in North Carolina than anybody can ever fathom in the next election cycle," he says.
Two statewide polls show Burr's approval rating in the mid 30s, regarded as a low number for an incumbent.
Republican and Democratic strategists say that Burr will need to raise his profile or risk being defined by a flood of attack ads.
"Burr is like a sketch," said longtime GOP consultant Carter Wrenn. "Someone has to paint in these colors. If the [Republicans] get out there first, he could be a strong candidate." (N&O)
The senator is looking to tap the same team that got him elected in 2004, said consultant Paul Shumaker. (GN-R)