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Ad campaign designed to boost president's climate change message

The Environmental Defense Fund is airing television advertisements in North Carolina to boost President Barack Obama's climate change message in the State of the Union address.

North Carolina is one of seven states and the District of Columbia where the ads will appear for the next two weeks. The 15-second spots (show back to back in the video above) say climate changes causes more "costly and devastating" storms and "carbon pollution that leads to more asthma attacks." The kicker: "Support the president's strategy to reduce climate change pollution."

It's difficult to gauge whether the ads will make a difference. The group would not release the size of the ad buy. The ads are running on four Charlotte TV stations and on a Spanish-language channel in Raleigh

"We strongly support the President’s goal of reducing carbon pollution," spokesman Keith Gaby said in a statement. "This ad campaign is intended to show the American public what’s at stake.”


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