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Walter Dalton takes aim at Pat McCrory's support of the Republican legislature's controversial 2011 state budget, saying in his latest TV advertisement that it will put North Carolina deeper in the hole.
"You know what they say, when you're in a hole stop digging," Dalton says at the start of the 30-second spot, which will begin airing statewide Thursday.
UPDATED: Tom Murry's mom stars in the Republican lawmaker's first television commercial, touting his education bonafides: smaller classes, merit pay raises, less bureaucracy.
The 30-second spot debuted Monday and will appear on targeted cable TV stations for a month as Murry looks to distance himself from his Democratic rival in one of the hottest state legislative races in the state.
The General Assembly's fight about education funding is spilling into a congressional race. Democratic U.S. Rep. Mike McIntyre is taking a page from this colleagues in the statehouse who hammered Republicans on cuts to education in the state budget.
McIntyre is targeting Republican rival David Rouzer with the 2011 state budget that trimmed education spending and eliminating teaching positions. Republicans put more money for education in the subsequent budget but it still fell short of Democrats expectations.
The ad is airing in Wilmington but not the Raleigh television market.
Bob Etheridge debuts his first television advertisement in the Democratic governor's race Tuesday with plans to air the education-focused spot through the May 8 primary.
The former Congressman is spending $188,000 to show the 30-second spot on broadcast TV in Greensboro and Raleigh the first week and then adding Charlotte and Wilmington in the final week before the primary election, according to buy data provided by GOP operatives. His heaviest concentration of markets is Greensboro and Raleigh.
Lt. Gov. Walter Dalton is spending more than double Etheridge on TV advertising, hitting about $406,000 -- which is probably a sign of fundraising prowess, too. (Those numbers are expected to leak this week with reports due April 30.) Dalton began airing his TV ad last week with most concentration in Wilmington and Greensboro.