The Republican National Committee announced Monday it would place a staffer in North Carolina to help coordinate the Hispanic vote ahead of the 2012 presidential election.
"The Hispanic community is the country's fastest growing demographic and will play a pivotal role in helping the country change direction from the failed leadership and policies of Barack Obama," RNC Chairman Reince Priebus said in a statement following a conference call.
The party named Neri Martinez as the local coordinator, one of six in the states across the country. (Colorado, Florida, Nevada, Virginia and New Mexico are the others.) The national GOP thinks Hispanic voters are a ripe target for their get-out-the-vote efforts, especially in battleground states like North Carolina.