Bob Etheridge debuts his first television advertisement in the Democratic governor's race Tuesday with plans to air the education-focused spot through the May 8 primary.
The former Congressman is spending $188,000 to show the 30-second spot on broadcast TV in Greensboro and Raleigh the first week and then adding Charlotte and Wilmington in the final week before the primary election, according to buy data provided by GOP operatives. His heaviest concentration of markets is Greensboro and Raleigh.
Lt. Gov. Walter Dalton is spending more than double Etheridge on TV advertising, hitting about $406,000 -- which is probably a sign of fundraising prowess, too. (Those numbers are expected to leak this week with reports due April 30.) Dalton began airing his TV ad last week with most concentration in Wilmington and Greensboro.