UPDATED: Democrat Bill Faison is launching the first television ad in the governor's race, airing the 30 second spot in all statewide markets, the campaign announced Tuesday.
The Orange County state lawmaker pitches himself as the son of a veteran and Sunday school teacher who worked his way through law school and "built a career fighting for the little guy." Faison runs a law firm that specializes in medical malpractice cases. He also touts his jobs plan and makes promises about putting "tens of thousands back to work right away, starting with our teachers."
A campaign spokeswoman called it a "major buy" but refused to divulge the size or cost of the ad buy, making it difficult to tell how many people will see the spot. Political operatives with competing campaigns suggest otherwise, saying it cost between $40,000 and $90,000 and only appears on cable TV.