Wal-Mart focusing on store brands...

It should be no surprise that more people are purchasing store brand items as a way to make ends meet. But smart retailers are taking note of the trend. Wal-Mart is planning to reinvent hundreds of items in its Great Value brand line of products, which I believe is its largest private label brand. It will also introduce almost 100 new items including thin-crust pizza. You can check out this AP story for more details.