Some of you have asked me about Target's move to change it's store brand from the familiar Target brand with the bullseye logo to the new Up & Up brand.
If you're interested in what Target is up to and why, read this excellent piece from the Minneapolis Star-Tribune (Target is based in the Twin Cities).
Warning: it's long. But it's a good read, especially if you like to know the "why" behind what you see happening at the store.
