I know a lot of you love store brand products, so I thought I'd share this story. BrandWeek reports that the "private label unit share" rose to 22.8 percent. In English, that means that nearly 23 percent of the items purchased in stores were store brand, or private label, items.
Many retailers have been working hard to increase the number and quality of their private label offerings, and it is clearly paying off. So here's the question on my mind today: What's your favorite private label product, and why?
