More SKUs online...

One of my chief complaints about shopping online is that you can't touch, feel or smell the items you are thinking about purchasing. My other chief complaint is lack of variety.

But soon that second one may change. A recent study of e-tailers from the Acquity Group found that 82 percent of merchants expect to add more SKUs (short for stock-keeping unit, or the code given to an individual product to identify it). And 41 percent reported a likelihood of adding "significant" SKUs. To me, the more variety the better. But online merchants will also have to figure out a good way to organize their new larger inventories so that online shoppers can easily find what they need.