The other day, as I was attaching yet another loyalty card onto my key chain, I found myself wondering how popular loyalty programs really are.
Today I have my answer... a new study by a company called COLLOQUY sais that loyalty clubs have seen a 19 percent increase in participation growth since 2007. And participation in the highly coveted 18 to 25 age group demeographic has spiked a whopping 32 percent.
I do think that having the cards for the stores you regularly shop is a fairly painless way to boost your savings. But if the programs are this popular, I can only imagine that we will see more programs coming from retailers in the near future.
