"Discounting stinks."
That's how this story from BusinessWeek begins, and you know that got my attention.
But in all, I actually understand where the author is coming from. Discounting too much can de-value your brand if you're a retailer. But many in these tough economic times feel compelled to discount till they're blue.
If you're a retailer, read the story for some interesting tips on offering effective discounts. And if you're a shopper, read the story to become a smarter shopper.
