UNC-Chapel Hill's School of Journalism and Mass Communication announced today that it has hired a former executive at The Wall Street Journal and The New York Times to help the school focus on the digital media revolution.
Penelope Muse Abernathy, a Laurinburg, N.C. native and former reporter, editor and media executive, has been named the Knight Chair and in Journalism and Digital Media Economics, reports Jane Stancill. Abernathy starts the job July 1.
Abernathy is vice president and executive director of industry programs at the Paley Center for Media in New York.
The Internet revolution has weakened traditional media businesses in recent years, a trend that scholar Phil Meyer, UNC-CH's current Knight Chair, detailed in his 2004 book "The Vanishing Newspaper." Meyer will retire later this year.
Abernathy launched new money-making enterprises at some of the nation's most prominent news organizations, including The Wall Street Journal and The New York Times.
Before her career on the business side of the industry, she worked as a reporter or editor at various newspapers, including The Charlotte Observer, The Greensboro News & Record, The Dallas Times-Herald, The Wichita Eagle-Beacon, The Fayetteville Times and The Laurinburg Exchange.