Max Borders says Google Ads drive traffic.

In a response to this Dome item, the Red Clay Citizen blogger writes that the Civitas Institute bought ads for certain searches to drive people to its poll results and promote an upcoming event with commentator Juan Williams.

It did not buy ads for Bill Graham, Kay Hagan or Elizabeth Dole, for a simple reason:

They were too expensive! We are a non-profit you know.

Interesting. But why is Graham as expensive as Hagan and Dole? One possibility: A higher click-through rate from people searching for the legendary concert promoter.

Or maybe his campaign is doing really well, Web-wise.