The State Employees Association of North Carolina is running ads against Richard Moore.
The group, which represents 55,000 state workers, ran a full-page ad in the News & Observer, the Charlotte Observer and the Asheville Citizen-Times today.
"State employees to Treasurer Richard Moore: Where are our pension fund documents?" the ad reads. It is signed by all 12 members of the executive committee.
The ad references a recent fight that SEANC has had with the Democratic gubernatorial candidate over a public records request. The group has also filed a lawsuit against Moore's office.
Erica Baldwin, SEANC's assistant director of communications, said that it was the first time in recent memory that the group had taken out such a large ad, but she said it has nothing to do with the ongoing Democratic gubernatorial primary.
"It's not a political statement at all, but a statement about public accountability," she said.
A full-page ad in the front section of the N&O on a Wednesday for a political organization would cost around $7,800, according to this rate card. It could be as much as $10,900 for the Asheville Citizen-Times, according to this rate card. A full-page ad in the Charlotte Observer would cost from $9,855 to $37,125.
Amanda Martin, general counsel for the N.C. Press Association, said it was an unusual move.
"I have never known of a public records requester bolstering his or her request by an ad in the newspaper or anywhere else," she said.
Update: A spokeswoman for the treasurer's office said in a statement that the ad is incorrect.
"We are disappointed by this move by SEANC, as the Department of State Treasurer has followed both the spirit and the letter of the law in providing documents requested by SEANC," said Sara Lang.
Document(s):seanc-ad.pdf