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Going into 2012, the 8th Congressional District GOP primary was one of the hottest races in the state. Republicans think incumbent Democratic U.S. Rep. Larry Kissell is vulnerable and the primary attracted a packed field.

And even though the 10-candidate race to replace retiring Congresswoman Sue Myrick is getting more attention now, the 8th GOP primary is still big money and big TV.

Scott Keadle is loaded with Club for Growth cash.  Richard Hudson boasts a number of establishment Republican endorsements. And state Rep. Fred Steen -- who is endorsed by House Speaker Thom Tillis -- is hitting a local theme. His new TV ad (above) features local folks and was filmed and produced locally. The kicker: “Like me and my campaign this commercial is 100 percent local,” Steen says.

Republican State Rep. Fred Steen is collecting endorsements from his fellow lawmakers as he gathers momentum for a bid to challenge Democratic Congressman Larry Kissell in the 8th District.

The race is attracting a mess of Republicans interested in unseating Kissell, often rated as one of the most vulnerable Democrats in Congress. 

Steen touts endorsements from 20 local officials in the district. Among them state representatives Linda Johnson, Justin Burr, Harry Warren, Craig Horn, Jerry Dockham, G. L. Pridgen, Julia Howard, Grey Mills and Jamie Boles. And state senators Andrew Brock, Fletcher Hartsell and Stan Bingham.