Democrat Walter Dalton spent $4.3 million in his losing bid for governor, according to campaign finance reports filed Thursday.
Dalton, who lost by 11 points, just couldn't match GOP rival Pat McCrory's spending. He raised $4.28 million and left only $12,192.60 in the bank, as of Dec. 31. (McCrory has yet to file his final report, but led Dalton 6-to-1 in campaign cash days ahead of the election.)
In the final two weeks, Dalton raised $385,000 and spent $641,000 -- decent numbers but not enough. He spent about a third of the money on media advertising in the final days but none of it moved the needle. He lost by about the same margin as polls indicated weeks ahead of time.