The Romney campaign has named Michael Joffrion, one of its top operatives in the South, to be state director for North Carolina.
Joffrion, a Birmingham native, has been Romney's regional political director for the South for the past year. Before that he was political director for the Alabama Republican Party from 2008-2012, during which the state legislature went Republican for the first time since Reconstruction.
“He is an experienced and skilled operative who will help Gov Romney spread his pro jobs and pro growth message and turn North Carolina red in November,” said Ryan Williams, a Romney campaign spokesman.
He previously worked on Rudy Giuliani's presidential campaign in Iowa, the Republican National Committee's Victory Program in Missouri, and the House of Commons in the United Kingdom.
He holds a B.A. and masters degrees from Auburn University.
Joffrion is the Romney campaign's first staff hire in North Carolina, regarded as a key battleground state. He will be based in Raleigh.