http://projects.newsobserver.com/taking_stock/kfc_wants_to_de_chicken Comments for "KFC wants to "de-chicken"" en http://projects.newsobserver.com/taking_stock/kfc_wants_to_de_chicken <!-- Begin check for Blog Icon --> <!-- End check for Blog Icon --> <!-- Begin check for Teaser Toggle --> <div class="field-item"><p>According to <a href="http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003715139">this Brandweek story</a>, KFC is unveiling a new tagline this week that de-emphasizes the chain&#39;s fried chicken roots: &quot;<font class="body">Life Tastes Better With KFC.&quot;</font></p><p>For me, I&#39;m not sure it makes sense to try to move away from the thing that made you famous. But KFC certainly isn&#39;t the only fast food chain trying to diversify its offerings as a way to bring in new customers and reinvigorate its brand. I guess we&#39;ll just have to wait and see how it works out.</p><p>The good news about the new marketing blitz is that the company is also offering new printable coupons on its Web site, <a href="http://www.kfc.com">www.kfc.com</a>. (You&#39;ll have to sign up for the KFC loyalty club to get to the coupons page.)</p></div> <div class="node-blog-teaser-footer"> <div class="node-blog-teaser-comments"><a href="http://projects.newsobserver.com/taking_stock/kfc_wants_to_de_chicken#comment"><img src="http://www.newsobserver.com/images/front_new/icon_discussion.gif" width="11" height="7" border="0" /> Comments (0)</a> <!-- If permissions, display edit link at end of teaser --> <!-- End edit link code --> </div> </div> <!-- End check for Teaser Toggle --> <!-- BEGIN AUDIO ATTACHMENT CODE --> http://projects.newsobserver.com/taking_stock/kfc_wants_to_de_chicken#comment Sue&#039;s shopping diary Taking Stock Thu, 28 Feb 2008 07:00:00 -0500 suestock 5212 at http://projects.newsobserver.com