Is Edwards 2.0 working?

Submitted by ryanteaguebeckwith on October 23, 2007 - 2:54pm.
Tags: | | | | | | | |

Is John Edwards Web 2.0 strategy working?

A study of Web surfing habits of visitors to the presidential candidates official Web sites does not show any impressive numbers for Edwards' other sites.

The former North Carolina senator has embraced the Internet in his 2008 campaign, using Flickr, YouTube, Facebook and MySpace, not to mention Essembly, PartyBuilder, 43 Things, Ning, Metacafe and TagWorld.

But a survey by Politico.com and Compete shows visitors to JohnEdwards.com were not any more likely to visit his social networking sites than those on other Democratic campaign sites.

In addition, Edwards was not generating any more traffic:

Traffic to [U.S. Sen. Barack] Obama’s official website in September was almost 20 percent higher than that of [U.S. Sen. Hillary] Clinton, whose traffic was itself twice as high as that of former North Carolina Sen. John Edwards.

You must be logged in to post a comment on this blog. If you already have an N&O online user account, click here to log in. Otherwise, click here to register (it's free!).